Reddit has given away over one million Polygon blockchain NFTs themed around the Super Bowl, which takes place today.
- Reddit has given away a million Super Bowl NFTs this week
- Today, February 12, sees Philadelphia Eagles take on Kansas City Chiefs in Arizona.
- Reddit have grown a massive NFT community through their platform, where they’ve given away 10 million NFTs.
A Million Super Bowl NFTs and Counting: The Details
On Monday, Reddit took to Twitter to announce the details of their partnership with the NFL, to bring free Super Bowl LVII avatars to their fans.
Since, they have given away a total of 1.5 million (1,442,218 unique owners), a staggering figure. On Tuesday alone, over 500,000 were claimed.
Basically, a variety of different designs were put on the avatars representing the two teams competing for the famous Vince Lombardi trophy today.
One Twitter user pointed out the key takeaways to the success of the launch.
LoopXNFT said: “Super simple and easy to navigate the minting process, You never have to learn anything about blockchain, Avatars have the “cute and collectible” feel.”
It is especially important as Reddit and the NFL try to bring newcomers into the NFT space to ensure launches of any tokens are easy to navigate and mint.
Super Bowl Preview
Today in Arizona, Philadelphia Eagles and Kansas City Chiefs meet up to contest for the 57th rendition of the world renowned Super Bowl competition. Played every year in February, the winners of each playoff bracket (AFC and NFC) meet in the finals.
Commercially, the event is extremely valuable, with a 30-second advertising slot this year costing upwards of $7 million. Following the first-half of action, Rihanna is set to take to stage for her return to live concerts. This is something else that will garner millions of viewers.