New York, NY — Mintfunnel, the Web3 marketing platform backed by Coinbound, today announced the launch of Mintfunnel Web3 Analytics, a full web analytics product that comes pre-packaged with tracking for all key onchain activities and ties them directly to every traffic source, page, and campaign a crypto team runs.
Standard web analytics tools were not built for crypto. They can tell a marketer that a visitor arrived from organic search or a paid campaign, but they stop there. They have no visibility into what that visitor did next onchain: whether they connected a wallet, minted an NFT, swapped a token, or completed a purchase. Teams have been left stitching together their own event tracking, plugging bits of onchain data into web2 tools that were never designed to hold it.
Mintfunnel Web3 Analytics closes that gap. Rather than tracking a single onchain action, it ships ready-to-use with the full set of key onchain events, wallet connects, mints, swaps, and purchases, wired in from the first line of installed code. Every report a marketer already knows how to read, Traffic Sources, Pages, Audience, and Events, now carries those onchain outcomes next to the channel, page, or campaign that drove them.
“Sessions were never the hard part. Knowing what happened after the click is,” said Ty Smith, founder of Mintfunnel and CEO of Coinbound. “We didn’t want to bolt wallet tracking onto a GA4 clone. We wanted every key onchain action a crypto team cares about built in from day one, so the attribution problem this industry has lived with finally gets a complete answer instead of a partial one.”
The product adds a new layer of completeness to Web3 marketing attribution by unifying two categories of data that have historically lived apart: standard site analytics and onchain activity. Channel groups are purpose-built for crypto, with Mintfunnel ad clicks and PR pickups tracked as first-class channels alongside organic, direct, social, and referral traffic, each shown with the onchain outcomes it produced.
Key features include:
- Pre-packaged tracking for all key onchain events, including wallet connects, mints, swaps, and purchases, alongside support for custom events through a single tracking call
- One-line install that powers both analytics and onchain attribution together, compatible with any site, WordPress, or plain HTML, with a Google Tag Manager version and live install verification
- Privacy by construction: no raw IP, no raw user-agent, and no emails or names stored in analytics data.
- Full-fidelity data on every plan, with nothing sampled or dropped, and history that continues accumulating even beyond a plan’s viewing window
- Real-time reporting, including a live count of visitors active on a site in the last 30 minutes
Mintfunnel Web3 Analytics is free to start with every account, including 30 days of history, analytics on one site, and onchain attribution across all key events included at no extra cost. Paid plans, Growth at $79 per month and Scale at $299 per month, extend history and site coverage. Growth is free for the duration a team runs a Mintfunnel ad campaign or PR order.
Read more about Mintfunnel Web3 Analytics at mintfunnel.co/web3-analytics-release/.
About Mintfunnel
Mintfunnel is the complete Web3 marketing platform, offering PR distribution across 100+ crypto outlets, a native crypto ad network, and onchain attribution and analytics. A Coinbound company, Mintfunnel is trusted by 1,500+ Web3 marketing teams worldwide.
Media Contact
mintfunnel.co
