Mintfunnel has launched onchain attribution built directly into its crypto native ad network. The feature connects ad spend to verifiable blockchain events, so crypto marketers can measure campaigns by real onchain outcomes like wallet connects, token purchases, NFT mints, and swaps instead of clicks and impressions. It’s available now across 500+ crypto publishers on a CPC model with no minimums.
What is onchain attribution?
Onchain attribution is the practice of connecting a marketing touchpoint, like an ad click, to a verifiable event recorded on a blockchain. Traditional attribution stops at the pageview or form fill. Onchain attribution follows the user all the way to the transaction that matters and ties it back to the campaign that caused it. For crypto marketing teams, that closes a gap Web2 analytics tools can never reach.
Why does crypto marketing need it?
For an industry built on transparent ledgers, crypto advertising has always been oddly blind. Teams can see impressions, count clicks, and watch traffic land on a site, but the trail goes cold after that. What a crypto project actually cares about lives onchain: an exchange wants funded wallets, a DeFi protocol wants swaps, a token launch wants purchases, an NFT project wants mints. The conversion event is a blockchain transaction, not a website action.
The cost of that blind spot is real. A recent report estimated that 70% of DeFi projects fail to demonstrate marketing ROI, largely because they’re using Web2 tools to measure Web3 behavior.
What does better attribution actually get you?
The first thing that changes is the metric you optimize toward. Instead of chasing cost per click, you can see cost per wallet connect and cost per onchain conversion next to CPC and spend. A click that leads to a $5,000 token purchase is worth far more than one that bounces, and now you can tell the difference and move budget toward what’s working.
That clarity sharpens every decision. You can see which creatives drive real buyers, which publishers send the highest-quality wallet activity, and which campaigns produce actual conversions versus surface-level visits. Underperforming channels get cut faster. Winning ones get more budget with confidence.
There’s a data-quality benefit too. Because onchain events are verified on the blockchain, they’re far harder for bots and click farms to fake. Combined with Mintfunnel’s anti-click-fraud filtering, the numbers you base decisions on stay clean from the start.
How does this change budgets?
It reframes the conversation. Marketing stops being a line item taken on faith and becomes a measurable growth engine. Founders and investors get a direct line from spend to real onchain value, not just traffic charts. That kind of proof is often what unlocks bigger marketing budgets in the first place.
Frequently asked questions
Which onchain events can Mintfunnel track?
Wallet connects, token purchases, NFT mints, token swaps, and smart contract interactions, plus custom offchain events you define.
Do I need to change my smart contracts?
No. Comprehensive attribution is available for most standard token and NFT use cases without any contract modifications.
How much does it cost to start?
Mintfunnel runs on a CPC model with no minimum budget and CPC starting at $0.25. Onchain attribution is built in, so you can track conversions from day one.
Who is it for?
Crypto marketing teams running paid campaigns: token launches, DeFi protocols, exchanges, NFT projects, and Web3 game studios. You can learn more or start a campaign at mintfunnel.co.
