The renowned luxury fashion brand, Gucci, has recently announced its latest online innovation “Gucci Cosmos Land”. In addition to that, this Cosmos Land is within the Sandbox Metaverse and will provide an outstanding experience. Also, it will represent London’s historical exhibits in the digital domain, open to a global audience.
The Gucci Cosmos Land
In a recent announcement, Gucci revealed its plans for the upcoming project “The Gucci Cosmos Land”. Moreover, they disclosed that users can now take a look at Gucci’s iconic designs, cultural history, and more through the internet with just one click.
Furthermore, the COO and co-founder of The Sandbox, Sebastien Borget, expressed his views on the project. He said, “Gucci Cosmos Land is a new way for fashion and history lovers alike to access the iconic London-based exhibition from anywhere in the world.”
Additionally, this Cosmos Land in the metaverse is a replica of real-world exhibitions. The artist Es Devlin and Gucci’s treasure, Maria Luisa Frisa, were the first ones to come up with it. Gucci Cosmos Land will give enthusiasts a chance to take a tour of the different eras of the famous Gucci brand. What’s more, they can engage themselves in iconic experiences and gain rewards from Gucci glamour.
There are quests for participants, and the top players will be given a chance to try on De Sarno’s debut collection. Also, The Sandbox offers a creative and engaging environment as it is an Ethereum-based game. Not to mention, it has partnered with prominent figures such as McDonald’s, Elvis Presley, Paris Hilton, and Snoop Dogg.
102 Years of Gucci in the Fashion Business
The upcoming Cosmos Land is a tribute to Gucci’s exceptional journey in the fashion domain over the years. Besides, its roots come from the Savoy Hotel in London, and that’s why users get a chance to see a London-based exhibition. Gucci is not a new player in the metaverse; they introduced the Gucci Vault in The Sandbox last year.
On top of that, Gucci has been making moves to create legacies in the digital world as well. Their latest initiative represents a blend of fashion and the Web3 space for better experiences.