Fashion leader Maison Margiela from Paris has now stepped into the world of NFTs. The brand, recognized for its distinct numbering system, has launched a new initiative named “Numbers” on OpenSea. Moreover, enthusiasts are calling it “Blockchain Bingo.”
Maison Margiela’s Blockchain Bingo Game
The company has revealed a new digital game where participants can collect 24 distinct tokens. Furthermore, these tokens correspond to numbers ranging from 0 to 23. As the game progresses in the coming weeks, players will participate to collect each number. Finally, players need these numbers to move on to the next stage. What’s more, Maison Margiela has made it even more interesting with the integration of Web3, with the aim of forming a community.
Additionally, the game represents a concept or rarity. There are 15,000 zeros available, and only 742 of the 23 number tokens exist, which makes them the rarest. Not to mention, players can identify active numbers by their circles and claimed numbers by their black color. The first 100 players can complete the game by collecting all 24 numbers, or Maison can decide to intervene.
In addition, Maison Margiela’s physical pieces of clothing carry a tag with numbers from 0 to 23. These circled numbers show which fashion collection an item is from.
The Web3 Twist
Maison Margiela has added some creative touches using the Polygon network. The tokens, called ERC-1155, are “soulbound”, which means they can’t be given to someone else. Besides, users can mint only one number in a single wallet. Finally, there are no minting fees for users to promote inclusivity. Also, each user gets the same gas amount for transactions.
This method makes sure everyone gets to participate with a fair chance to win. However, quick players might get an edge over the others, so everyone needs to stay alert to play well. Maison Margiela’s Web3 move lines up with its brand spirit, and the company has experienced shifts in 2022. The OTB Group acquired Maison Margiela and collaborated with famous brands including LVMH, Prada Group, Cartier, and more.
The company embraced on-chain certification for authenticity and traceability earlier this year, representing its progressiveness. They also added digital proof of realness to their famous Tabi shoes, which are accessible through near-field communication (NFC) chips.