In a recent move, FaZe Clan, a powerhouse in the esports and gaming industry, unveiled a multi-million dollar sponsorship deal with crypto gambling platform Rollbit. FaZe Clan’s top-ranked Counter-Strike 2 team will benefit from this landmark partnership.
Quick Take:
- FaZe Clan announces a multi-million dollar sponsorship deal with crypto casino Rollbit.
- The partnership is one of the largest sponsorship deals in the history of Counter-Strike and Esports.
- Rollbit extends its reach in esports after recent partnerships, including with Italian football club SSC Napoli.
FaZe Clan’s collaboration with Rollbit represents a significant leap in the esports sponsorship sphere. As part of the deal, FaZe Clan intends to boost the activities of its renowned Counter-Strike 2 team. It is currently ranked number one in the world by Valve.
The Head of Partnerships at Rollbit, Sam Norman commented,
“Rollbit is excited to partner with FaZe Clan, the current number one Counter-Strike team in the world. We have long admired FaZe Clan and look forward to joining their global audience of over 500 million social followers. We’re looking forward to supporting and cheering for the Counter-Strike team as they aim to uphold their top global ranking throughout this year’s season. This collaboration marks another milestone for Rollbit as we continue to expand our sponsorship portfolio with other leading sports organisations.”
Both parties remained discreet about the financial details and duration of the partnership. However, it was emphasized that the collaboration is tailored for regions outside North America, where Rollbit operates.
Rollbit Makes Moves in the Crypto Casino Market
Rollbit was established in 2020 on the Ethereum blockchain. Since then, it has swiftly risen to prominence in the crypto casino market.
The platform has been expanding its footprint globally, securing substantial partnerships. These include a recent high-profile deal with Italian football giants SSC Napoli, Serie A’s reigning champions.
The collaboration comes amid FaZe Clan’s ongoing journey through a transformative period. The organization has navigated through challenges and strategic shifts since GameSquare acquired FaZe Clan in October 2023.
Gamesquare is backed by Dallas Cowboys owner Jerry Jones. It acquired FaZe Clan for $17 million, a significant move after FaZe Clan’s public debut on the Nasdaq in a $725 million SPAC deal. The acquisition occurred at a pivotal time for FaZe Clan, following a decline in its public valuation.
A Look into the Sponsorship Deal
While the financial specifics of the Rollbit partnership remain unclosed, FaZe Clan President Erik Anderson asserted that this collaboration stands among the largest sponsorship deals in the history of Counter-Strike and esports at large.
Moreover, he added that Rollbit is employing evolving strategies to connect with esports fans as part of its focus on engaging global audiences.
The exclusive focus of this sponsorship outside the United States prompts speculation about Rollbit’s regulatory standing in the US. Esports Insider’s attempt to verify Rollbit’s regulatory status yielded inconclusive results.
However, the strategic decision to concentrate on international markets aligns with Rollbit’s global expansion strategy. The Rollbit-FaZe Clan collaboration adds a new layer to the esports landscape.
