The upcoming mobile basketball game, Rumble Kong League, has teamed up with the iconic sports drink brand, Gatorade. Announced on Monday, this partnership positions Gatorade as the official sports drink of the innovative Rumble Kong League.
Quick Take:
- Rumble Kong League, an upcoming mobile basketball game, announces a collaboration with Gatorade.
- Gatorade to become the official sports drink partner of the game.
- The partnership includes innovative in-game integrations like the “G-Machine” for unlocking digital collectibles.
- The game will launch on iOS and Android this summer while earning endorsements from NBA celebrities.
The game is set to debut on iOS and Android platforms this summer. The announcement was shared by Gatorade’s parent company, PepsiCo, and was celebrated on the brand’s official account on X.
It marks a significant milestone in blending traditional sports marketing with the alliance between the world of mobile and NFT-based gaming. The gaming community eagerly anticipates how this collaboration will redefine engagement, branding, and digital entertainment
Anticipated Partnerships Between Brands and Blockchains
Rumble Kong League is built on the robust Avalanche blockchain and incorporates NFTs to enhance player experience and engagement. However, the highlight of this collaboration is the introduction of the “G-Machine.”
It is an in-game vending machine that allows players to use G-Coins. These coins are earned by completing various quests, to unlock exclusive Gatorade-themed digital collectibles. These items range from vintage wearables to modern athletic gear, branded as Vintage, Hydroslam, and G-Gear collections.
These digital collectibles are not limited to in-game aesthetics but are part of the game’s “compete-to-earn” model. Plus, players can wear these items while playing matches or exploring the game’s expansive open city.
Moreover, the integration goes beyond traditional advertising. It creates a unique space where the physical and digital worlds meet. It offers a new model for fan engagement in the gaming landscape.
The Rumble Kong League CEO, Nick Vale said,
“We’re thrilled to partner with Gatorade to bring fun and innovative experiences to the global gaming community. Together, we’re pushing the boundaries of mobile gaming while offering a glimpse into the future of fan engagement, where the lines between physical and digital worlds blur.”
Celebrity Endorsements and Tech Innovations for Rumble Kong League
The game has already gained attention with backing from NBA heavyweights like Steph Curry and Paul George. Curry has endorsed the game through his venture capital firm, Penny Jar Capital. As a former spokesperson for the now-defunct crypto exchange FTX, Curry is no stranger to the NFT space.
This celebrity endorsement brings an added layer of credibility and excitement to the Rumble Kong League. Therefore, it positions the game as a major player in the gaming and sports industries.
Rumble Kong League was initially launched on the Ethereum mainnet. However, the game announced a strategic shift to Avalanche last year. The move will leverage Avalanche’s capabilities for faster and more cost-effective transactions.
Not only this, but the move also includes plans to allow existing NFT holders to migrate their assets to the Avalanche blockchain. Thus, ensuring a seamless transition for the game’s existing user base.
