Animoca Brands, the renowned Web3 company, has recently acquired Azarus, which is a blockchain-based streaming platform. The acquisition will combine Azarus’ technology to bring about a change in the Animoca brands. Also, it will transform the Web3 gaming landscape with blockchain technology.
Animoca Brands reshaping the Web3 Gaming Culture
In a well-thought-out plan, Animoca Brands is combining Azarus’ expertise to reshape the Web3 gaming experience. Furthermore, the partnership is aligned with Animoca Brands’ vision of establishing a player-owned economy. The companies wish to provide digital property rights in the hands of creators, gamers, and streamers.
The executive chairman of Animoca Brands, Yat Siu, has highlighted the importance of this acquisition. He said, “The acquisition of Azarus was a natural business decision that attests to our belief in the transformative power of Web3 technology, (…). Together, we look forward to redefining the streamlining landscape, making it more interactive, rewarding, and aligned with the open metaverse.”
Additionally, Animoca Brands is planning to use Web3 as an encouragement layer that will change how gamers and streamers generate profits. Not to mention, Azarus’ blockchain technology could provide new opportunities for gamers to interact with the audience and reward followers. Besides, it will encourage the creation of outstanding content and encourage viewers to support their favorite creators. What’s more, Azarus, renowned for its decentralized streaming platform, will enable users to interact with viewers using blockchain tokens.
Azarus’ Digital Journey
The company established itself in 2018 and has been transforming game streaming ever since. In addition to that, their Overlay Games feature allows streamers to integrate games and advertising into their streams. Also, the platform gained praise for its video stream wallet and interactive games.
Azarus has become a renowned platform in the industry and has partnered with top brands and streamers. Moreover, it has distributed over $2 million in rewards to more than 20 million unique players. The CEO of Azarus, Alexander Casassovici, has also expressed his views on the merger. He said, “Joining forces with Animoca Brands amplifies our vision. We’re not just enhancing streaming; we’re pioneering a movement where every viewer becomes an active participant and every stream becomes an immersive experience.”
Finally, this acquisition represents a shift towards a more interactive and rewarding decentralized gaming and streaming environment. Besides, it is going to redefine the relationship between creators, gamers, and their audiences in the digital world.
