The Norman Rockwell Museum has teamed up with the Rockwell Family to launch its new venture into the NFT space. The team officially announced on Wednesday, that they will present rare art pieces from Norman Rockwell’s collection as NFTs.
Norman Rockwell Museum’s Studio Sessions
The Rockwell Museum’s project is named “Studios Sessions: The Norman Rockwell Collection.” Also, it represents the first attempt the Rockwell Family made into the NFT space. To achieve this, they partnered with Iconic, a prominent digital platform. Iconic, tweeted the news and revealed the collection will make its footprint in the digital space in November, exclusively on Iconic’s website
Furthermore, Iconic showcased its expertise earlier this year and launched an NFT series with the Jackson Pollock Studio on the Ethereum network. Also, the specific details of the upcoming collection remain hidden. Not to mention, art lovers will be able to buy them using credit cards or Ethereum. But, the prices remain undisclosed at the moment.
In addition, the proceeds from this innovative step aim to make Rockwell’s art more accessible to the public. Further, it will guide future illustrators and help the Rockwell Family’s work preserve their legacy. Rockwell, who died in 1978, painted images that captured the essence of 20th-century American life and will be seen in this new collection.
A Glimpse of Rockwell’s Art
The “Studio Sessions” assures that fans will get a peek into Rockwell’s art-making journey. What’s more, it will also include detailed sketches, photos, drawings, and color studies behind each art piece. Besides, every NFT will focus on specific Rockwell artwork, and the buyers will get a special museum-quality print of them.
Speaking on the matter, Norton Moffatt, the director of the Rockwell Museum said, “By transforming Rockwell’s artistic process into limited digital editions (NFTs), we bring Rockwell’s classic American illustrations into the contemporary digital art forms to be enjoyed by new generations”. Moreover, Iconic’s CEO also showed the company’s excitement regarding the new project. He added, “Our primary goal is to support the Museum and Rockwell Family in inspiring and engaging new generation or art enthusiasts.” They highlighted the project’s dedication and expressed confidence that it would effectively maintain cultural and artistic values.